MarketingITTrackingConsent
I bring marketing and technical experience to tracking and consent.
I help you implement a tracking setup and a consent architecture that marketing can rely on and IT can maintain.
Bringing teams together
Mediation Between Marketing and IT
Experience shows that technical and analytics teams often end up talking past each other. I speak both languages: marketing and IT.
I take the time to answer developers’ questions about tracking and strengthen data literacy within technical teams. At the same time, I work with marketing to develop scenarios that can actually be implemented, while ensuring their technical feasibility.
Turning tracking into reliable data
Tracking
Most setups rely on different tracking tools, but often lack the technical expertise needed to deliver reliable results. On top of that, there are legal requirements to navigate and constantly evolving technologies to keep up with.
I work closely with you and your team to develop the most effective data collection strategies and ensure a tailored, efficient tracking setup.
Implementing GDPR-compliant consent
Consent
Consent requirements can be complex to translate into a technically reliable tracking setup. I help you turn your privacy requirements into a functional consent architecture, ensuring that tracking tools respond correctly to users’ consent choices.
I work closely with you and your team to implement and test consent mechanisms, configure your Consent Management Platform (CMP) and make sure that tracking behaves as intended across different consent scenarios.